Sunlight Campervans
IBEX UK Roadshow

Bringing the new Sunlight IBEX campervan to life
through a nationwide dealer roadshow

The new Sunlight Campervans IBEX 604D

To support the UK launch of Sunlight's new IBEX 4x4 campervan, Raw Elements Marketing planned and delivered a nationwide Sunlight dealer roadshow, covering 5,400km and visiting 11 dealerships over two weeks.

The activation gave dealers and their prospective customers, their first opportunity to experience the highly anticipated vehicle up close, explore its capabilities and discover how it fits into an active, adventure-led lifestyle.

A hands-on approach designed to build excitement, strengthen dealer relationships and connect the Sunlight IBEX with its target audience.

Testimonial - Sunlight Campervans

Martin Schlenker, Head of Marketing at Sunlight Campervans:

“Working with James and Raw Elements Marketing on the UK IBEX Roadshow was a great experience. From initial planning through to delivery, James took ownership of the project, managing the logistics and coordinating with our sales team and dealer network to ensure everything ran smoothly. His understanding of the outdoor and adventure market was a real asset, helping us introduce and connect the IBEX to the right audience and generating excitement around its UK launch. A professional, proactive and reliable partner who we'd happily work with again.”